Jewerly Store in New York
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V.B. International, Inc. ● 42 West 48th street St 1001 ● New York, NY 10036
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AESTHETIC Period or late victorian 1885-1900 There was a greater sense of social responsibility and an even more liberated woman emerged during the 1880's. Again, fashions changed at aesthetic pariod and a desire for softer, more feminine colors in jewelry. Fancy colored sapphires became the stone of choice during aesthetic period, in addition to peridot and spinel. Diamonds of aesthetic period gained greater popularity due to their bright sparkle. This is about the very first time the Suffragettes began the concept of linking wedding ring expenditure to salary in aesthetic period.
AESTHETIC 		ART-NOUVEAU Period 1890-1915 The end of the nineteenth century indicated a great change. This movement was defined largely in part for the work of Alphonse Mucha. This expressive art can be characterized as having a flowing theme of feminine figurines, stylized flowers, scrolls and insects in beautiful enamels. The style of Art nouveau pariod developed into the celebration of the most natural forms favoring such flora as the iris and fauna such as the dragonfly. Rene Jules Lalique led the French in Art Nouveau jewelry, while Louis Comfort Tiffany was the American jeweler best known for his designs. These graceful designs of art nouveau which became influential throughout Europe in the 1900's are now highly desirable, valuable, collectible and not often very easy to find at affordable prices.
ART-NOUVEAU 		MODERN Period 1940 The flamboyant curves and bows of modern period often in large pieces of jewelry make this a very obvious period. Yellow, pink and even green gold were used at this time to in a statement of freedom of expression in modern period. Copper was used widely during the war in the making of gold as nikel was in short supply, used primarily in the in the making of arms during modern period. A popular stone of modern period was calibre-cut ruby or even synthetic ruby, often channel-set in an expression of curvature and color. This styleof modern period is presently highly collectible and can still be purchased very reasonably.
MODERN 		ART-DECO 1920 - 1935 - An era of decadence and “The Roaring Twenties” is followed by the Great Depression brought on by the crash of the stock market in 1929. This new period of transformation was evident in everything from women’s role in society, to what was happening around the globe. The discovery of King Tut’s tomb in 1922 brought forth Egyptian influences with motifs like the scarab, sphinx and falcon. Eastern influences continued strong and were evident with the use of jade, coral and ivory. New, geometric cuts were developed giving gems a distinct look - the baguette, emerald, triangle and the shield cut became widely used. With Cubism dictating symmetry and geometry, jewelry takes on a new more streamlined look. The new boyish silhouette in fashion was accessorized with long earrings, diamond watches, pearls and beads, and Cocktail rings accented by the use of colored stones such as emeralds, sapphires and rubies.
ART-DECO
GEORGIAN 1714-1830 Georgian jewelry production began during the years Great Britain was being ruled by the four Georges, thus the term 'Georgian'. The Georgian period encompassed most of the eighteenth century and the first quarter of the nineteenth century. Jewelry of this period was entirely handmade and consequently individualistic in design. The quality of the jewelry varied owing to the demand of the people at the time.(meaning what ?) The art of the jewelry was refined in this period with settings dewsigned to incorporate rose diamonds and precious stones. The motif of this period consisted greatly of nature, including flowers, leaflets, insects, birds, feathers and ribbons.
GEORGIAN 		EDVARDIAN Period 1901-1910 In 1901 Queen Victoria passed away and her son Edward became the King of England, hence the term 'Edwardian'. High society was in full swing and lavish jewelry became the style. The heavy gold settings of the Victorian period were no longer in vogue leading to the use of platinum to create a lacy therefore delicate appearance. Edwardian designs were influenced by decorative motifs. A popular known influence was Marie Antoinete's jewelry, which featured an array of garlands, wreaths, bows and tassels with an open work design of scalloped edges and millegrain work. Diamonds were the primary interest in Edwardian jewelry, a fabulous rich, encrusted sparkly look, created by mastercraftsmen with high standards. A combination of other gemstones such as emeralds, sapphires and rubies were widely used to compliment these rich designs. Pearls were also popular and used frequently throughout this period.
EDVARDIAN 		VICTORIAN Period c 1837 - 1901 - The reign of Queen Victoria through 1901 brought an overall feeling of prosperity and peace as well as a new role model for women. Economic growth of Victorian period heightened the interest and desire for jewelry. Goldsmiths reveled in experimenting with gold. The discovery of diamonds in South Africa in 1867 made diamonds much more accessible and usable in victorian period. Because victorian jewelry quickly became an “accessory” rather than just a symbol of wealth, semi precious stones such as garnet, coral, amethyst, turquoise, opals and pearls made jewelry affordable and commercial in Victorian period.
VICTORIAN 		VINTAGE Jewelry denotes the era encompassing the 1930's and the 1940's, a period in which the outbreak of war slowed down jewlery production. The big difference between these decades was the opulence of large gemstones and the richness of surfaces entirely pave or invisibly-set with diamonds, rubies or sapphires substituted by limited sized semi-precious stones and large metallic surfaces.
VINTAGE
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